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It's almost that time of year again. The news is filled with footage of hundreds of eager shoppers piling into stores as soon as they open, and our collective wallets are set to spend billions of pounds in just twenty-four hours. Yes- Black Friday will soon be upon us once more.

There's a reason why this shopping date has become such a huge phenomenon. Most retailers offer huge discounts on selected products. But for shoppers trying to snag a bargain, Black Friday can be more than a little stressful. To help you keep your head come the big day, we've put together a few tips on how to shop smart this Black Friday.


Plan ahead

Black Friday is the worst day of the year to give in to impulse buying. With so many deals to choose from, you could quickly end up spending a fortune- and with Christmas right around the corner, you don't want to be stuck with no money until January.

For that reason, it's a smart idea to do a bit of research beforehand. If there are any particular products that you've been thinking about buying, now is the time to draw up a shortlist. It also pays to know which sites sell those products, so you can quickly jump around to find the best price.


Make sure your WiFi is running at full capacity

If you want to get the very best deals this Black Friday, then you need to be fast. To stay ahead of everyone else, your WiFi will need to be running at full capacity. Luckily, there are a few quick fixes you can carry out to get more out of your current router. You'll appreciate the jump in speed the rest of the year round, too!

First of all, think about where your router is situated. Many people put theirs next to their cordless phones. That's understandable- after all, they both plug into the phone line. However, putting your WiFi router next to other electrical appliances can interfere with the signal, and give you a slower connection from your phone or laptop. The same thing goes for TVs, especially the back of them. If you're able to, move your router away from other devices, and put it as high up as possible so the signal can be better dispersed.

To keep your internet running smoothly, you should also watch what else you're doing online. If someone is streaming in another room, then naturally this will have an impact on your overall internet speed. While you shop, try to make sure that other people in the house limit their online activities so that you won't be slowed down.


Time your shop carefully

In just a few short years, Black Friday has become the biggest shopping day of the year for online shopping. In 2018, Brits spent an incredible £1.49 billion online. With so many people hunting down bargains, many sites struggle to cope with the sudden increase in traffic. Some even crash completely- not ideal when you're trying to quickly snap up something you've had your eye on.

The busiest period for online shopping on Black Friday is the two-hour window between 8 and 10AM. During this time, you're likely to see a lot of the so-called "spinning wheel of death", as sites take much longer to load pages. To really maximise your shopping, you therefore might want to avoid this period and wait for a quieter time of day. Deals tend to go live at midnight, so if you're willing to set your alarm half an hour early, you can beat the rush and check out what's on offer. Alternatively, there's nothing wrong with shopping later in the day- retailers spend months preparing for Black Friday, so they will have plenty of stock available.


Stay one step ahead of the game...

Don't make the mistake of thinking that the only time you can get good deals is on Black Friday itself. In many cases, retailers will start their sales at the beginning of the week. Not everything will be on offer, of course- anything that is likely to sell out fast will be held back for the Friday. However, it's certainly worth taking a look at websites throughout the week to see what offers are currently available. You might also want to keep tabs on brands' social media as well- if they have any flash deals, then this is where they will announce them. You'll have to be quick with these, though, as they will usually have limited availability.


...and be ready for Cyber Monday, too

Black Friday isn't the end of the deals, either. Traditionally, most online retailers save their best offers for Cyber Monday, when shoppers aren't out in physical stores. If something that you're after on Black Friday isn't reduced quite as much as you would like, that might be because the price is due to be slashed further a few days later.

Here at liGo, we'll have a wide range of offers available on Black Friday and beyond. If you want to be the first to hear about our exclusive deals, then make sure to sign up to our email newsletter- you can find the link at the bottom of this page.

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